This blog post has been reproduced with permission from Tohatoha Chief Executive Mandy Henk
We have so much exciting news to share with you all! New projects, new people, a new website rolling out soon – it’s been a whirlwind year behind the scenes.
But first, you’re probably wondering why we decided to change our name and logo. Tohatoha is the Māori word for ‘share’ – and that’s what we are about; sharing information so that every single New Zealander has access to knowledge and stories — whether they get that access through the Internet, in their local library, or by listening to the elders of their communities.
We want a world where New Zealand leads by ensuring universal access to research, education and culture — one where Aotearoa builds a fair and equitable information system. ‘Tohatoha’, as a name, communicates both the primacy of sharing and embraces our uniquely Kiwi identity.
Our new logo, designed for us by Mohawk Media, takes the globally recognised symbol for New Zealand – the kiwi bird – and combines it with the iconic, cultural image
for Kiwi ingenuity, Number-8 fencing wire. The DIY ethic embedded in our origins as part of Internet mash-up culture, entwined with our national symbol, gives us a recognisable visual identity both here and overseas. Alongside this, the new tagline – supporting Kiwis to, create, share and innovate – encapsulates our work and our mission.
To be clear, we will still continue to support the New Zealand chapter of Creative Commons, but our work will be broader than simply supporting the Creative Commons licenses. We will still do that work when and as needed, but as the range of threats to information sharing in the digital and analogue worlds grows, so we also need to grow and evolve. That’s what this repositioning is about – adapting to a changing environment so that we can realise our vision.
Our new structure is also about sharing power. As an organisation we have our roots in the open movement – open source, open access, open data – and we fiercely support openness. But there is still so much work to be done to bring marginalised voices to the centre and make space for new voices across the spectrum of New Zealand society.
Building a movement focused on sharing that doesn’t explicitly seek out and welcome diverse communities – rural communities, Māori communities, migrant communities – is a movement destined to seek the wrong things for the wrong reasons. For us, openness is a strategy; the goal is a more equitable system for sharing knowledge – and you can’t build a more equitable system without welcoming new voices and sharing power with new communities.
I look forward to hearing from you as we begin this new part of our journey. Change is scary and so to do it right we need your engagement, your voice, and your support. There is so much work to be done in this space, so let’s do it together and do it right.
– Mandy Henk, Chief Executive, Tohatoha